Thanks to botched product launches and internal dissent, the one computer parts company thought capable of beating Intel now lies in ruin. Of course, the disaster was not all AMD’s fault. Intel played dirty in it’s own quest for relevance.
The 2006 acquisition of ATI made AMD seem invincible. What it didn’t count on was the mobile revolution that would thrust its competitor NVIDIA into the processor business. NVIDIA adapted to the new consumer market. AMD sat idle as the market for desktop and laptop graphics adapters dried up. Like Intel, AMD had no plan in place that would help it compete in the new mobile market. Saddled with debt and rudderless leadership, AMD was vulnerable to Intel’s unscrupulous attacks.
Layoffs at AMD
AMD has announced a new round of layoffs as the debt-ridden company appears ready to sink in an ocean of red ink. With 10 percent of its global workforce under the ax, AMD seems prepared to undergo a series of desparate retrenchment moves that can only lead to its demise.
As if AMD doesn’t have enough problems from internal dissent, Wall Street jitters and Intel attacks, the company now sees ARM Holdings moving into its space. Fueled by ARM-aware Windows 8, processors similar to those found in smartphones and tablets will soon power desktop computers and laptops, making AMD more irrelevant by the day.
Read more about the disaster called AMD and then decide for yourself whether anything short of a miracle can turn the company around.