Years after yielding prominence to Gmail, Microsoft’s Web-based e-mail service, Hotmail, is again on the rise. In explicably, the service never lost its number one rating, but now it burgeons with users as though it were new product or a hot trend. The catalyst fueling Hotmail’s revival is almost as surprising as the fact of its resurgence: Microsoft’s arch rival, Apple.
Hotmail, the Apple of iOS
Microsoft reports that several million new Hotmail accounts were created since the release of Apple’s iOS5 mobile operating system. More than 100,000 new accounts are opened every day on Hotmail by users of the Apple iPhone, iPad and iPod Touch. The reason? Exchange Active Sync compatibility in iOS5. Changes to the operating system make it possible to add Hotmail and MSN accounts to Apple’s mail client by tapping “Mail, Contacts, Calendars,” and then “Add Account.” Users then choose Windows Live Hotmail and they are on their way to an easy-to-use Web-based email experience.
Although some iPhone users have always used Hotmail, widespread use of the service on that platform did not begin until the release of the iOS 5 operating system. Users of the iPhone 4 and the iPhone 4S comprise 65% of the Apple mobile devices that connect to Hotmail.
Hotmail is on other platforms too
Hotmail now has a dedicated app for Google’s Android platform. The online mail service also supports Windows Phone, Nokia, and BlackBerry.
Get on the Microsoft Windows Live Hotmail bandwagon now. Get on the train before it leaves the station. Be on Hotmail or be square.