Microsoft unveiled a new logo intended to breathe new life into the aging tech behemoth.
Microsoft unveiled an new logo as a prelude to its upcoming launch of Windows 8. The company has had the same logo for more than two decades during which Microsoft has ascended to supremacy in the tech world and then descended to the depths of irrelevance. Now, the company wants to re-define itself as something better than it really is. Some industry writers such as Bruce Tyson are openly (and understandably) skeptical. We here at Computer Parts Greenville are also leary of the Microsoft move.
Understanding the Problem
Now that Microsoft has shrunk to less than half the market value of Apple, the company should first try to understand the causes for its problem. Granted, we should all spend no more than 20% of our time thinking about problems (we should spend 80% of our time finding solutions), but we will never solve problems if we do not understand what they really are.
As Fox News reports, the former kingpin company of the tech world does not know why it has so miserably failed. Here’s what General Manager of Brand Strategy Jeffery Meisner has to say:
The symbol is important in a world of digital motion … the symbol’s squares of color are intended to express the company’s diverse portfolio of products.
What? Microsoft’s problem does not lie in its failure to present its product portfolio. The company’s problem lies in the fact that its products lack appeal. Microsoft products lack appeal because they have little to offer anyone except for companies that have willingly mired themselves in the swamp we all know as Microsoft. Still, many businesses continue to rely on Windows XP and Office 2003 just because (1) the older products seem more stable and (2) the outrageous licensing costs for new Microsoft products seem difficult to justify.
Speaking of licensing, ZDNet has already reported on the new draconian terms that come with Microsoft Windows 8.
The Next Windows XP
Meanwhile, Windows 8 seems to be driving demand for Windows 7, a buggy-but-not-as-buggy-and-security-flawed-version-as-Windows-8-but-without-the-strings-attached version of Windows that will let companies run the new version of Microsoft Office without the hefty bloated baggage of Windows 8. Especially with the window of XP support ready to close, some companies are taking the giant leap to Windows 7 to escape the tentacles of the Windows 8 debacle. Some believe this trend will continue, making Windows 7 the next XP.
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